Klein Kadoelen: a new residential area on a former factory site in Amsterdam North
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Unique rural living, within the A10 in Amsterdam
Klein Kadoelen is a new residential area on the site of a former factory in Amsterdam North, perched on the edge of a nature reserve. Our new build specialists were involved from the initial development phase, and the challenge on this project was developing large homes with gardens in the high-rise segment, in what was then an unknown, unpopular location.
We partnered with the advertising agency to conduct market research and map out a strategy, focussing on our clearly defined target audience: families with young children who wanted to trade the hustle and bustle of the city centre for more space and freedom.
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'Achieving maximum yield depends on making the right choices in the development phase. The architect-designed façades with old Dutch cut joints were in danger of disappearing because of cutbacks. We were able to convince the developer that this unique element actually enriches a home's identity and improves the sense of quality.'
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