Unique rural living, within the A10 in Amsterdam
Klein Kadoelen is a new residential area on the site of a former factory in Amsterdam North, perched on the edge of a nature reserve. Our new build specialists were involved from the initial development phase, and the challenge on this project was developing large homes with gardens in the high-rise segment, in what was then an unknown, unpopular location.
We partnered with the advertising agency to conduct market research and map out a strategy, focussing on our clearly defined target audience: families with young children who wanted to trade the hustle and bustle of the city centre for more space and freedom.
'Achieving maximum yield depends on making the right choices in the development phase. The architect-designed façades with old Dutch cut joints were in danger of disappearing because of cutbacks. We were able to convince the developer that this unique element actually enriches a home's identity and improves the sense of quality.'