CASE STUDY KAAP: co-creation and sale of mixed-use project the IJ.
“With the initial sketches in hand, we approached Broersma Wonen. They advised us on how to turn each apartment into a home that would suit the living requirements of the target group. A collaboration with Broersma Werken the obvious choice. Thanks to their extensive network, we also found the ideal buyers for the commercial spaces in no time. A remarkable achievement.”
Co-creation and sale of mixed-use project the IJ.
KAAP is located on the banks of the IJ river in Amsterdam North. It is a mixed-use project living, working, and recreation come together in five multifunctional buildings. The new-build specialists at Broersma Werken Wonen joined the project as a consultancy partner during the development phase. With only the sketches in hand, we were approached by Amvest and COD to put this living and working experience on the map and optimize sales results. With expertise in both residential and commercial real estate under one roof, Broersma was the ideal partner.
From sandy plain to dream location.
When Amvest approached us, KAAP was nothing more than a sandy expanse surrounded by commercial buildings. We asked ourselves who we saw as potential buyers here and identified the target group. We then aligned these findings with the apartments to be built. We studied the sightlines and sunlight exposure and proposed adjusting the location of the living room accordingly. The residences the best views and the most hours of sunlight were enlarged to increase their value. We distributed the more compact apartments across the remaining locations. In this way, we tailored the offering to the expected demand. The aim was to maximize the return.
Successful area marketing and phased sales.
In addition to optimizing the housing typology, we proactively advised putting this location in Buiksloterham on the map as a promising residential area. We also advised selling the apartments in phases. This strategy ensured that the residences sold residences and that the sales prices were optimized in the meantime.
Knowledge of appropriate work solutions.
Broersma Werken was Broersma Werken for the commercial spaces. Thanks to our daily contact with entrepreneurs looking for suitable work solutions in Amsterdam, we know what drives, motivates, and entices them. We used this knowledge for an extensive target group analysis and price advice. This was followed by the sale. In the parking garage, we Sold a catering space, Sold in the plinths of the residential buildings, we sold five commercial spaces to a private investor. We are also involved in the sale of the detached, circular catering pavilion on the banks of the IJ, which Available in mid-2024.
“As a project developer, you believe in the potential of a new neighborhood. Broersma supported us in this and put project on the map as a place where people enjoy living, working, and spending their leisure time. Almost all apartments and office spaces were Sold before completion.”
Specialist in mixed-use projects.
Thanks to its unique combination of expertise in both residential and commercial real estate under one roof, Broersma is the ideal sparring partner for marketing and successfully selling mixed-use projects. We have an extensive network. We know what needs to be built and provide insight into current price levels. We join the table, contribute ideas, and offer advice. Everything for an optimal result.
