Built on vision: Broersma Werken strategic approach Broersma Werken business units and commercial real estate

The market for commercial spaces and business units in and around Amsterdam is in full swing. More than two years ago, Broersma Werken took Broersma Werken first steps in the sale of these new construction projects, and since then, all the pieces of the puzzle have fallen into place. Existing buildings are often demolished to Location for more efficient, sustainable New build a higher return. Broersma Werken for these strategic locations on behalf of developers or steps in as soon as a developer has purchased a new location, after which they jointly develop a plan and project the project .

"We have now completed eight projects and know exactly what steps are needed to get buyers excited and to guide the sale and rental process," says Nick, who has specialized entirely in this segment in recent years.

With the growth of this branch within Broersma Werken , Luca Broersma Werken recently joined the team. "There is so much happening in this market, and I look forward to playing an active role in it," he says.

A growing market with strategic projects

Due to increasing urban pressure in the Amsterdam Metropolitan Area, where industrial estates are increasingly making way for residential areas, the supply of commercial space in the region is becoming scarcer. As a result Broersma Werken a continuing, and even growing, demand for high-quality commercial space. Nick explains: "We are responding to this by actively supporting developers in finding strategic locations where New build can be New build ."

For buyers, these commercial units are often located in attractive locations: close to the city and easily accessible for companies operating in Amsterdam and the surrounding area. Broersma Werken currently Broersma Werken with the leading developers of commercial units, and more developers are about to join.  The projects are spread across Amsterdam and the surrounding area, with locations such as Weesp, Amsterdam Sloterdijk, Amsterdam Zuidoost, Amsterdam Noord, Diemen, and Haarlem as important hotspots.

“Every area has its own dynamics,” says Nick. “Take Amsterdam Sloterdijk, where the Local authority has Local authority plans. It’s important to respond strategically to that. We sold ten units there to a group of plasterers and contractors who knew exactly what they were looking for. That trust is important, because you’re buying a property that still has to be built.”

Broersma Werken is also Broersma Werken in a large new construction project in Weesp, where existing buildings are being demolished to make way for modern commercial units. "Even before the first pile was driven into the ground, almost all the units were already Sold," says Nick. "That's every developer's dream, but it's also a trend: it's becoming almost normal for everything to be completely Sold the first stone is laid. The fact that this is actually the case remains unique."

Amsterdam North is now developing into another important growth location. “Here you see an enormous diversity of buyers, from creative entrepreneurs to companies that have been renting for years and now finally have the opportunity to buy,” says Luca. “In ten to fifteen years, the city will grow around these projects, and then the buyers will be in a prime location.”

From real estate agent to strategic advisor

What makes Broersma Werken successful in this market? "We are the link between developers and buyers," Nick explains. "Developers want to know what the market is doing, what competitors are doing, and how they can project position their project . We have that knowledge, and we share it openly and transparently."

In addition to supervising the transaction, they advise throughout the entire process, from concept to realization. "Thanks to our experience and market knowledge, we can help developers determine the right diversity of units, layout, dimensions, appearance, and even the future-proofing of a project," says Nick. "What you build now must still be relevant in ten to twenty years' time. So we help them think through questions such as: what is the right mix of storage and office space? What will be in highest demand in a few years' time? And what are the Local authority's expansion plans?

Luca has a background in logistics real estate and has always been interested in investing. "That helps enormously in this role," he says. "You not only need to have a feel for real estate, but also understand what drives buyers and investors. People don't just buy a unit; they invest in their future, in their business, or even in their retirement."

The future in New build

The ambitions for the future are big. "We want to continue to grow and make even more of an impact," says Nick. "We will continue to work with developers, but rentals are also becoming increasingly important. The combination of sales and rentals is very stimulating, as it allows you to think along with the customer in the longer term."

In addition, Sustainability is becoming Sustainability important in the market. "In new construction projects, we pay attention to energy performance, the latest construction techniques, and future-proof designs," says Luca. "Many buyers are already looking at the energy efficiency of a property, because that's not only good for the environment, but also for its long-term value."

Exciting projects are planned for the coming months, including two large but interesting projects in Sloterdijk and a new project Amsterdam Noord. “Noord is an area that really excites us,” says Luca. “We know it well, there is a lot going on there, and it feels like a natural extension of Broersma’s working area.”

With a solid foundation and a team that continues to grow, Broersma Werken is Broersma Werken for the next step in the world of New build commercial units. "There are some exciting projects coming up," Nick concludes. "We are going to further explore the market, appeal to new target groups, and expand our advisory role even further. This is just the beginning."