A former warehouse, theater, and studio for The Playing Circle.
Locations that transcend the masses
It goes without saying that interior designer Floris Koch of The Loft has impeccable taste. It was inevitable that his search for unique spaces in the historic heart of Amsterdam would lead him to Broersma. As the owner of The Playing Circle, he turned to Merijn Hartog to find inspiring locations for brainstorming sessions, meetings, and events.
The assignment was tailor-made for Broersma. Merijn Immediately that the locations had to transcend the masses. He selected a number of properties: each unique in its own right, yet uniform in appearance. Each and every one of them was a space with a homely atmosphere in historic locations that inspire.
The Vaudeville Theater
Broersma found the first space in the former Vaudeville Theater, at Singel 512. On the top floor, there is a spacious loft that retains its homely atmosphere. The eight-meter-high ceilings and conservatory-like windows overlooking the Flower Market provide scope for new ideas and solutions. The perfect ambiance for The Playing Circle.
Christofori Concert Hall in a former warehouse
Just as discreetly located as the Singel, we found the second property at Prinsengracht 583, on the top floor of a former warehouse. Characteristic features here are the five-meter-high ceilings, the natural daylight and the unobstructed view over the canal. These are elements that are ideal for letting creativity run free.
The Mortar Workshop
As the third and final property, Broersma Atelier proposed De Vijzel: a historic building at Vijzelstraat 77 that previously served as a studio for a large menswear fashion house. The combination of classic details with modern cast-iron window frames, high ceilings, and abundant natural light ensured that The Playing Circle's portfolio was complete.