Redevelopment with a focus on Sustainability.

Redevelopment with a focus on Sustainability

From shell to sustainable, characterful redevelopment. Broersma Werken developers, designers, and tenants in monumental real estate. The collaboration with DME Amsterdam as a real estate developer and interior and brand studio Griffe Studio is characteristic of this. In a trinity, a number of very striking and impressive redevelopment projects have been started, carried out, and delivered. The Sarphatistraat, Beulingstraat, and Oosteinde now feature beautiful buildings, filled with tenants who are completely taken care of. Places where Sustainability aesthetics have reinforced each other, and where the pursuit of quality is paramount. With buildings that will enrich Amsterdam not only now, but also in the future.

A new foundation for the future

Adriaan Dorgelo of DME has been developing in Amsterdam for 25 years. Together with his business partner Walter de Haan of WJ Projects, they handle both development and construction. He recognizes the challenges of building within a historical context. "This isn't New build you can just knock something down," he says. "You work on every square centimeter, with an eye for aesthetics, neighbors, and history."

Sarphatistraat 30, Birkenstock's new Benelux headquarters, is a striking example of this. Everything from the foundations to Services and installations rebuilt, with only the front and rear façades remaining. Beulingstraat was also stripped down and rebuilt, retaining details such as the monumental staircase. And Oosteinde? According to Adriaan, this is the most intensive project date: 200 years old, technically dilapidated, and now being transformed into a gas-free, BREEAM Excellent office with 120 solar panels, heat recovery units, rainwater collection, and green parking spaces.

At the table as a team with vision – a trinity

For Adriaan, Sustainability is Sustainability than just energy labels and Services and installations. “It’s about care: for the city, for the buildings, and for the people who work in them. Amsterdam deserves places that are clean, solid, and loved. If everyone rakes their own street, the city will collectively improve.” And that is a challenge: "The energy transition is complex. But you can always ensure that your renovations are thorough and well executed, with respect for the past and a focus on the future. At DME, Sustainability with quality."

In these projects, DME works closely with Broersma Werken Griffe Studio. “Broersma is not your average real estate agent. They have a refined, elegant look, are creative, fast, and accessible. They know exactly how to position a property in the market and think along with you from purchase to rental.” Adriaan calls the collaboration with Griffe Studio a bull's-eye. "Owner Vivian translates our branding into the finishing touches of the property. From material choices to finesse in the execution. She is the connecting factor between appearance and content."

“The beauty of this collaboration,” Adriaan concludes, “is that it feels like a trinity. Development, leasing, and branding come together at one table—and that table travels with us to every new project.”

The value of monumental redevelopment

The call for sustainable workplaces is growing louder, especially in a city like Amsterdam. Monumental real estate offers a unique opportunity: combining character with comfort, history with the future. Broersma Werken in this direction, together with developer DME Amsterdam and interior and brand studio Griffe Studio. Their shared mission? To transform historic buildings into future-proof workplaces that combine aesthetics, Sustainability functionality.

What began with the redevelopment of Sarphatistraat 30 grew into a series of distinctive renovations: Beulingstraat, Oosteinde, and earlier Keizersgracht. Each building is a model of vision, craftsmanship, and trust. And of the power of collaboration. Broersma Werken involved from the start. Not only as a real estate agent, but as an advisor across the board: from purchase to materialization, from user requirements to commercial rollout. "With monuments like these, it's all about centimeters, details, and timing," says Merijn, partner at Broersma Werken. "We contribute ideas about floor plans, Services and installations, and interior design. Right down to branding and photography. The whole picture has to be right."

Sustainable design – from brand to material

Sustainability beyond technology and energy labels. It is also about aesthetics, choices that last for generations, materials that are preserved and brought back to life. Vivian Hartog, brand strategist and interior designer at Griffe Studio, brings this sustainable vision to life.

"We don't just design an office. We create a world in which the brand comes into its own – from the front door to the interior," says Vivian. Her role goes beyond interior design: she monitors the aesthetics and character of a building. She keeps a sharp eye on the user and the customer's brand experience. The essence is in the details. At Birkenstock's headquarters, even the furniture in the showroom is inspired by the profile of the iconic Birkenstock sole.