The first wooden residential tower in the Netherlands.
"Broersma contributed significantly as a valuable sparring partner during the development phase. The discussions were sometimes intense, but effective. During the transaction phase, we received compliments on all fronts and enjoyed a very pleasant and professional collaboration."
Haut: the first wooden residential tower in the Netherlands
Broersma has been actively involved in optimizing the design, marketing, and sales strategy since the development phase. We sat down with the developers Van Lingotto, the architects from Team V, and the construction company Van Eesteren. We provided advice on optimizing the differentiation of the homes, the layout of the apartments, and the level of finish.
The customer journey and sales strategy
We advised on the customer journey and communication. Together with the advertising agency, we developed a plan and tools to clarify what it means to live in a wooden building. As a sales strategy, we advised a phased sale. This was unique for a tower that was built in a construction stream. Phasing creates scarcity in the supply and allows for interim price indexation, in line with previous results and market developments.
Committed and connected
Haut, with its unique story, holds a special place in our hearts. To show our commitment and connection to the building and its first residents, Broersma had a wooden bench made, which now stands in the central hall.
